When B2B technology companies want to reach their target markets, it only makes sense to use an Account Based Marketing approach.
This is an opportunity for the marketing and sales teams to collaborate. The messaging can be consistent and complimentary.
Our prospects begin to notice the technology company is trying to help them solve a problem; to address a challenge…not just sell a them a software license.
This is just one more attribute of all the moving parts required to be addressed when we assemable a product launch. You can see additional infographic insights into the Anatomy of a Product Launch here: https://www.fractionalcmogroup.com/additional-resources/