Do You Need A Fractional CMO?

Here’s a Checklist

Use this checklist to help you decide if hiring an outsourced chief marketing officer is the right move for you:

Are you a startup team with an emerging digital technology offering needing help taking the next steps by putting together a marketing strategy?

Are you a small-to-mid-sized company looking for a seasoned CMO but don’t have the budget to hire one full-time? Or the time to go through a lengthy recruitment process?

Do you need marketing expertise for a new product during a short term period?

Could you use a fresh set of eyes to provide an outside marketing perspective?

Could you use a little help creating innovative and engaging content that gets results?

Does your sales team need more leads of ready, willing and able prospects?

Does your current marketing strategy feel a bit scattershot? Could you benefit from an expert with specialized marketing skills to organize a cohesive and consistent program?

Are you executing tactics without a comprehensive marketing strategy?

Are you a founder with a need to focus on leading your startup who could use someone to manage the marketing efforts? Are you too busy growing the company to manage the marketing work or manage a junior marketing team?

Do you have a specific long-term branding or marketing project that requires a leader with expertise you don’t have in house?

Do you need someone to lead a cultural transformation to help your business become more brand and marketing focused?

Would you like help using modern marketing strategies, channels and tools to compete more effectively with larger, more established players in your space?

Would your sales team benefit by having the right pieces of compelling literature at each step in the sales cycle?

Are your sales people pushing product when they should be building relationships with clients, partnering with clients to solve problems?

Do your marketing materials and communication programs present an inconstant appearance and set of messages? Do you need a consistent look and feel?

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