Marketing Strategy Development
Go-To-Market Strategy Development
Refine your product’s purpose
Identify the breakthroughs
Hone messaging to enable the market to appreciate the offering
Identify Strategic Growth Opportunities
Responsive to current market demand dynamics
Responsive to current market demand dynamics
To major trends currently defining audiences
Translate Offering Features Into Solutions
Addressing the problems buyers are trying to solve
Frame our story in our prospects’ language
Map opportunities to buyers’ requirements and challenges
Identify Optimal Markets
For rapid market share growth
Align the offering with optimal vertical markets
Define personas
Identify Adjacent Moves
With the highest probability of achieving long term profitability and recurring revenue
Architect How to Engage
With each identified vertical and title for a path to decision
Guidance to address buyer’s needs
Clearly define our understanding of the various issues for each type of buyer
Clearly and accurately explain our offering in the language of our buyers
Memorializing the Marketing Strategy as a Product Launch Plan
As your Fractional CMO Group marketing resource refines the marketing strategy while collaborating with the different disciplines representing the client, we capture our results in a written Product Launch Plan
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Getting Your Buyers To Appreciate Your Product’s Value
Fractional CMO Group LLC
Ron Shulkin
847.612.2139
info@fractionalcmogroup.com
www.fractionalcmogroup.com